12 June 2009

In the beginning

Ok, technically this is several rungs up the ladder, but honestly, when's the last time anyone actually started a story in the beginning?


Custom wheels all go through a development stage which includes real-size mock-ups. This was taken as I added the final touches to our current custom "Frog Prince" wheel. Lesson #1: the required "napkin with math." You must have one of these. It is essential to good wheel design. Although bar napkins do tend to bear some of the best ideas, a fast food rag can be helpful in a pinch. I once had to go get late night fries at McDonald's just so I could finish a project. Sometimes in this business sacrifices must be made.