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Custom wheels all go through a development stage which includes real-size mock-ups. This was taken as I added the final touches to our current custom "Frog Prince" wheel. Lesson #1: the required "napkin with math." You must have one of these. It is essential to good wheel design. Although bar napkins do tend to bear some of the best ideas, a fast food rag can be helpful in a pinch. I once had to go get late night fries at McDonald's just so I could finish a project. Sometimes in this business sacrifices must be made.